January 6, 2025

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SoulCycle rides into Canadian fitness market

TORONTO – SoulCycle, the pricey American exercise chain with a cult-like following, will open its first international location in Toronto this March — with plans to expand to multiple locations in the city and across Canada. But industry insiders say it may face a more challenging ride north of the border, where some boutique spin studios operate at about half the cost of what SoulCycle typically charges its clients. CEO Melanie Whelan, however, …

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